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Showing a search crawler different content from what your visitors see is called cloaking, and Google penalizes it. The Agent Edge Network (AEN) draws a hard line: classic search crawlers always get your real page, and only verified AI answer-engine crawlers can get the optimized version of the same content.

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Why cloaking matters

Search engines crawl your site to build their index. If their crawler sees something different from what users see, they can demote or deindex the page, even when the intent is harmless. Serving any variant to Googlebot, including a “better” one, crosses that line.
Serving a different page to Googlebot, even a better one, is a Google Search policy violation. The cloaking firewall makes sure that never happens, however you configure the rest of the AEN.

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Guarantee 1: search crawlers always get your real page

These crawlers always receive your normal page, exactly as a human visitor would: This check runs before anything else. It is not a setting: changing your serve mode or enabled purposes cannot turn it off. Bluemoon maintains the list, and your install picks up changes without a redeploy.
If you adapt one of the custom integration snippets, keep the search-crawler check first, before any serving logic.

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Why Google’s AI answers are covered too

Google AI Overviews run on the same Googlebot and the same index as Google Search. There is no separate crawler to target. A different page served to Googlebot would be what both Search and AI Overviews see, so there is no way to optimize for one without cloaking the other. That is why the rule has no exceptions.

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Guarantee 2: same substance, different form

The optimized version changes the form of your content, never the substance.

What changes

Form. Your content is reorganized answer-first, with structured data, so answer engines can pick out facts without parsing your HTML.

What stays the same

Substance. Every claim comes from your page. If Bluemoon can’t produce a version that sticks to your page, none is served. When your page changes, you regenerate it.
See Optimized pages for what the optimized version contains.

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Who gets what

Answer-engine crawlers power AI-generated answers, not organic search results, so serving them a different format of the same content is not cloaking. You choose which purposes are eligible with the ENABLED setting. See Serve modes.

Serve modes

How to go from logging only to serving verified crawlers.

Agent analytics

See which crawlers visit your site, how they were verified, and what they were served.