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Citations

An AI answer names brands and cites sources. Citations lists every answer that cited a source for your brand or a competitor, with the question, the engine, how the source was cited, your position in the answer when you were named, and the date. The citation matrix crosses sources with brands: how many citations each source gives to each tracked brand, all time. The shade shows that brand’s share of the source’s row; your column shows the numbers.
Some engines say whether the answer quoted a page or only consulted it; others only report what they quoted. When an engine does not say, Bluemoon keeps that apart and never counts it as “not cited”.

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Sources

Sources ranks the domains and pages the AI engines read when answering your questions.
  • Domains: every domain read in the window, with its type (brand, retailer, publisher, community…), its retrievals and, when the engine reports it, how many were cited versus consulted. Open a domain to see the pages read, the questions and engines that cited it, and the brands that appear when it is cited.
  • URLs: the same at page level, with each page’s title and summary.
  • Gap analysis: pages the AI reads that are neither yours nor a competitor’s. Being present there is a way into the answer.
Sources are counted per market. Retrievals counts every time an engine read a page from a domain. Cited and consulted only count the retrievals where the engine says which of the two it was, so they may not add up to the total.

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Sentiment

Sentiment shows the tone of every sentence that names a tracked brand.
  • How the answers split: positive, neutral, negative, over the window.
  • Per brand: the average tone of the answers naming each brand, yours against the competitor average, with the aspects (price, quality, support…) where you lead and where you trail.
  • Per engine: the average tone of the answers naming your brand on each engine.
  • The sentences: every sentence about a brand, with the question that produced it.
  • Google search × AI sentiment: with Google connected, your branded Google searches grouped by what people are looking for, next to the tone of the AI answers.
When there is no tone to show for the window, the panel says so instead of showing a neutral score.

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Intent map

The Intent map page connects what buyers asked, what each engine did with the question, and whether your brand was named and recommended. It has its own guide: Read the Intent map.

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Scan history

Settings → Scan history lists every scan, with the engines that answered and the engines that failed, and why. Open a scan to see the detail per engine. A failed attempt is left out of every rate: it counts neither as an answer nor as a miss. The reasons you may see, and what to do:

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Alerts

Alerts are checked after every scan and listed on the Alerts page and under the bell in the header. Every alert is recorded in the app; Settings → Notifications decides whether it also reaches your inbox, and from which severity. The last three use Google Search Console data and stay silent until Google is connected. You cannot switch off individual alerts.
A collection problem on Bluemoon’s side never shows up on your Alerts page; Bluemoon’s team handles it. “Platform dark” is different: it means an engine stopped naming you.