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Commercial reach is a second visibility number. It uses the same AI answers as your visibility rate, but the tracked questions closest to a buying decision count for more. Read it next to visibility, not instead of it. Neither one is the “real” number. The gap between them is the insight.

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Where to find it

Commercial reach appears next to Visibility in the row of key figures at the top of your Bluemoon reports:
  • Reports → Build a report: pick a period and a page shape, then open the report or download the PDF for a market.
  • The weekly email, once you turn it on in Settings.
Each report covers one market and the period you chose.

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What the tiers mean

Every theme in your account has a Buyer proximity tier. Commercial reach uses it to decide how much each question counts. Peripheral themes are in your library on purpose. They count in visibility, but not in commercial reach. You cannot change how much each tier counts. The lever you control is each theme’s tier.

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Change a theme’s tier

1

Open Prompts

In app.trybluemoon.com, open Prompts. The theme list shows every theme with its tier.
2

Edit the theme

Open the theme’s menu to edit it, then set Buyer proximity.
3

Save

The new tier applies to every question in that theme.
A tier is set per theme, not per question. If a theme’s tier is wrong, every question in it counts wrong. To see how close each individual question sits to a purchase, see Question intent.

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How to read it

1

Read visibility first

Across everything you track, how often does an AI name you? This is the number to compare over time.
2

Read commercial reach second

How much of that sits near a buying decision?
3

Read the gap

Neither number alone tells you where you stand. The gap between them does.
Commercial reach is often higher than visibility. No mention is added: the calibration questions stop counting and broad questions count less. It can also be lower, if you are named mostly on broad questions and rarely on Core ones. That is a finding, not a glitch.

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When it reads “not measured”

A report prints a dash and not measured instead of a percentage when:
  • the period holds too few answers to give a rate, or
  • every question in it sits in a Peripheral theme, so there is nothing commercial to report.
“Not measured” and 0% are different findings. 0% would mean you were measured and never named.

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What it does not tell you

Commercial reach helps you decide what to work on. It is not a forecast.
  • It does not predict visibility. A tier says how close a question is to a purchase, not how likely you are to be named on it.
  • It does not explain why you are absent. Bluemoon records whether an AI named you. A low commercial reach is a place to look, not a diagnosed cause.
  • It shows no trend. Reports do not print a change against the previous period for commercial reach. Follow it from week to week in the weekly email.
  • Failed answers do not count. When a platform fails to answer, that answer is left out of both numbers. Bluemoon never fills the gap with an assumed result.