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The Prompts page holds your question library: everything Bluemoon asks the AI engines on your behalf. The library decides what gets measured, so time spent here pays off on every other screen.

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A tracked question

A tracked question (a prompt) is one question, in one language, tracked in one market. It belongs to a theme and optionally to a persona. Only active questions are asked. An inactive question keeps its history and is left out of the next scans. Write questions the way a buyer would type them, and never include your brand name: an AI asked about your brand will name your brand, which tells you nothing.

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Themes and tiers

Questions are grouped into themes (topics). Each theme has a tier (Buyer proximity in the app) that says how close its questions sit to a buying decision: The tier decides how much a theme counts in Commercial reach: the closer to a purchase, the more it counts. Keep your peripheral themes; they are there on purpose so that your visibility score stays meaningful. The theme filter on the Prompts page lists every theme with its question count. Open a theme’s menu to rename it, change its tier, or delete it.
Deleting a theme deletes its questions and every answer ever collected for them. The dialog shows both counts before you confirm.

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Personas

A persona is a buyer profile: a name, a description and an AI context given to the engines when its questions are asked. Two personas asking the same question can get different answers. Each persona has its own page showing the share of answers naming your brand per engine and per question, with its own trend. An inactive persona keeps its history; its questions are left out of the next scans.

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Markets

A question is tracked in one market: a country and the language it is asked in. If your workspace tracks a brand in several countries, the Prompts page shows a market filter. Set the countries and language of each website in Settings → Domains & markets; changing a market’s language updates that website’s questions.

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Reading a question’s badge

Each question has a health badge based on its recent answers:
  • Winning: your brand is named often enough. Hover the badge to see the threshold.
  • Opportunity: the question is in your category but you do not come up reliably. Either competitors are named, or you appear below the threshold. This is the gap to close.
  • Off-topic: neither you nor any tracked competitor was named. The question sits outside your category; consider replacing it.
  • Not polled: not enough answers yet to grade it.
Each row also shows the share of answers naming you (with the number of answers behind it), the average tone, your average position when named, the rival brands also named, and the question’s commercial intent: how close the asker is to a purchase. See Understand intent.

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Growing the library

  • Add Prompt: one question, a theme, a persona, a language.
  • Import Prompts from CSV: a text column, and optionally a locale column.
  • Import from Search Console: your highest-volume Google searches of the last 90 days that you do not already track. Needs the Google integration.
  • Generate: pick a theme and Bluemoon writes candidate questions for you to keep or discard. Generation uses AI credits.
Your plan caps the number of active questions across the workspace. The title row shows where you stand against that limit.

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The Semrush column (Beta)

If you connect your own Semrush account, the Prompts page gains a Searches/mo column: the Google search volume of each question’s main keyword in the question’s market, with its three-month trend. Hover it to see keyword difficulty and Semrush’s intent labels. The theme filter shows the total per theme and how many questions it covers (“8.1k searches/mo on 6 of 12”). A dash means Semrush has no number for that keyword in that market. This is the Google search volume of the keyword behind the question, not how often the question is asked of an AI. See Semrush for cost and refresh details.

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Prompt detail

Open a question to see its own dashboard: the share of answers naming you over time, the breakdown per engine, the kinds of answers the engines gave (informational, comparison, purchase steering), the recent answers themselves and, when Google is connected, the Google searches that match its wording. Use the switch at the top to activate or deactivate the question.