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The Prompts page holds the question library: everything Bluemoon asks the AI engines on your behalf. The library decides what is measured, so most of the product’s value is decided here.

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A tracked question

A tracked question (a prompt) is one question, in one language, tracked in one market. It belongs to a theme and optionally to a persona. Only active questions are asked; an inactive one keeps its history and leaves the next scans. Questions are written the way a buyer would type them and never contain your brand name: an AI asked about your brand will name your brand, which measures nothing.

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Themes and tiers

Questions are grouped into themes (topics). Each theme carries a tier that says how close its questions sit to a buying decision: Peripheral themes exist on purpose. Without them a visibility score drifts toward 100% and stops meaning anything. See Commercial reach for how the weights are used. The theme filter on the Prompts page lists every theme with its question count; open a theme’s menu to rename it, change its tier, or delete it. Deleting a theme deletes its questions and every answer ever collected for them — the dialog counts both before you confirm.

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Personas

A persona is a buyer profile: a name, a description and a context that is sent to the engines as the system message when its questions are asked. Two personas asking the same question can get different answers, and that difference is measured on the persona’s own page: share of answers naming your brand per engine and per question, with its own trend. An inactive persona keeps its history; its questions leave the next scans.

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Markets

A question is tracked in one market: a country, and the language it is asked in. A workspace tracking a brand in several countries sees a market filter on the Prompts page. Set the countries and language of each website in Settings → Domains & markets; changing a market’s language updates the questions of that website.

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How a question is graded

Each question carries a health badge, computed over the last 30 days of answers:
  • Winning — your brand is named in at least the threshold share of the answers collected. The badge’s tooltip states the threshold.
  • Opportunity — the question is in your category but you do not reliably come up: either competitors are named, or you appear below the threshold. This is the gap to close.
  • Off topic — neither you nor any tracked competitor was named. The question sits outside your category and is a candidate for replacement.
  • Not polled — too few answers in the window to grade it.
Every row also shows the share of answers naming you (with its base), the average tone, your average position when named, the rival brands also named, and the question’s commercial intent filter band. Intent is a 0–100 weight per question, always labelled with where it came from; see Understand intent.

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Growing the library

  • Add a prompt — one question, a theme, a persona, a language.
  • Import a CSV — columns text and optionally locale.
  • Import from Google Search Console — your highest-volume Google searches of the last 90 days, minus the ones you already track. Needs the Google integration.
  • Generate — from a theme, Bluemoon writes candidate questions for you to keep or discard. Generation costs AI credits.
Your plan caps the number of active questions across the workspace; the title row shows where you stand against the ceiling.

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The Semrush column (Beta)

When the workspace has connected its own Semrush account, the Prompts page gains a Searches/mo column: the Google search volume of each question’s head keyword in the question’s market, with its three-month trend, and on hover the keyword difficulty and Semrush’s intent labels. The theme filter shows the sum per theme with its base (“8.1k searches/mo on 6 of 12”). A dash means Semrush has no number for that keyword in that market. This is the Google volume of the keyword behind the question, not how often the question is asked of an AI. See Semrush for what it costs and how it is refreshed.

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Prompt detail

Open a question to see its own dashboard: the share of answers naming you over time, the breakdown per engine, the kinds of answers the engines gave (informational, comparison, purchase steering), the recent answers themselves, and the Google searches whose wording matches it when Google is connected. The switch at the top activates or deactivates the question.